McDonald's Marketing Archives - Amy Wollstonecraft

Grimace: McDonalds Beloved Purple Mascot and His Cultural Impact

Grimace’s Origins and Evolution Grimace, the beloved purple McDonald’s mascot, has been a staple of the fast-food chain since his creation in 1971. Initially conceived as a “Hamburglar accomplice,” Grimace’s popularity soared, leading to a transformation into a lovable and iconic character. Over the years, Grimace’s appearance has undergone several changes. In his early days, … Read more